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I do a military-style workout. Early mornings, outdoor circuits, the kind of training that involves crawling through things you’d rather not think about too hard. I enjoy it enormously. My family finds this baffling.
The consequence of this hobby — is that I regularly return home looking very wet and muddy. Dried onto skin by the time I’ve driven home, showered off the worst of it, and stood there wondering why I do this to myself.
The answer, I’ve found, is a good loofah.
I’m not talking about the synthetic plastic puffs that end up in landfill. I mean a proper, natural loofah — grown from the loofah plant, 100% biodegradable, and genuinely brilliant at what it does. Soak it in warm water for a minute, work up a lather with your soap or shower gel, and it transforms from firm to perfectly soft. Then it gets to work: gently exfoliating, lifting the grime, and leaving your skin feeling properly clean rather than just rinsed.
We make three that I reach for regularly after a muddy session:
Soak whichever you choose in warm water, work up a lather, and let it do the work. Rinse it clean after use, hang it up to dry, and it’ll last you months. No plastic. No waste. No excuses.
You’ve done the hard part. The shower should be the easy bit.
— Matthew Clark, Co-founder, LoofCo
Founded in 1999, NatBrands creates ethical, sustainable household, lifestyle and personal care products using natural ingredients and traditional methods. Our affordable, effective ranges include LoofCo’s plastic-free cleaning and body-care essentials, and Waft’s home and laundry fragrances. Together, they help reduce plastic use and support healthier, more sustainable living every day. Learn more here
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