Frequently Asked Questions

What is a loofah? I thought loofahs were sea creatures—is that true?

No – that's a common myth! Loofahs are actually a plant.

LoofCo loofahs are made from the Luffa Aegyptiaca plant, a fast-growing vine related to cucumbers and grown in Egypt. When harvested, the fruit is dried, peeled and hand-processed to create our natural cleaning and exfoliating pads.

When immersed in water, the fibres become soft, flexible and sponge-like, while remaining strong and durable. This makes them ideal for:

  • Washing dishes
  • Household cleaning
  • Natural skin exfoliation
  • Plastic-free living

Is LoofCo plastic-free?

Yes!

Since our launch in 2017, LoofCo has been committed to providing sustainable alternatives to plastic sponges, brushes and scourers.

Made from natural plant fibres, our products:

  • Do not release microplastics into waterways
  • Are renewable and compostable
  • Help reduce plastic waste
  • Support a cleaner environment
  • Offer long-lasting cleaning performance with proper care

Unlike conventional nylon sponges, LoofCo products won't shed harmful plastic particles that contribute to ocean pollution and can damage marine ecosystems.

What part of the coconut is coir fibre?

Coconut coir is the natural fibrous material found between the coconut's hard inner shell and outer husk.

Its natural properties make it perfect for cleaning products because it is:

  • Highly durable
  • Naturally resistant to bacteria
  • Excellent for scrubbing
  • Absorbent and long-lasting

Coir fibres remain firm when wet, providing extra scrubbing power for effective everyday cleaning.

How do I care for my LoofCo loofah pad?

To keep your loofah pad fresh and long-lasting:

After each use:

  • Rinse thoroughly with clean water
  • Squeeze out excess moisture
  • Hang to dry using the cotton hanging loop

For a deeper clean:

  • Hand wash when needed, or
  • Place in the washing machine occasionally

For a thorough refresh:

  1. Soak in a cup of hot water
  2. Add 1 tablespoon of baking soda
  3. Leave for 15–20 minutes
  4. Rinse thoroughly and air dry

Tip: Always allow your loofah to dry completely between uses and avoid leaving it damp for extended periods.

How do I care for my LoofCo brushes?

To maximise the life of your brush:

After each use:

  • Rinse thoroughly
  • Remove any food or dirt particles
  • Shake or squeeze away excess water
  • Hang to dry using the cotton loop

For deeper cleaning:

  • Wash with warm water and washing-up liquid
  • Rinse thoroughly
  • Allow to dry naturally, preferably in sunlight

Important: Avoid using excessive force and do not leave brushes sitting wet in the sink, bath or shower.

How do I recycle your packaging?

We're committed to keeping our packaging as sustainable as possible.

LoofCo packaging

  • Made from plastic-free recyclable card
  • Clear cellulose stickers are made from wood pulp and are home compostable

Waft packaging

  • Glass bottles are fully recyclable
  • Plastic bottles are recyclable
  • Waft Air Freshener bottles are made using 30% rescued ocean plastic, which can also be recycled

Are your products vegan, palm oil-free and cruelty-free?

Yes.

All LoofCo and Waft products are:

  • Certified Vegan
  • Cruelty-Free
  • Palm Oil-Free

Our certifications include approval from:

  • The Vegan Society
  • Naturewatch Foundation

Visit our About Us page to learn more about our values, ethical standards and sustainability commitments.

Why choose Waft room sprays?

Choosing an air freshener can feel overwhelming. With so many options available—from plug-ins and aerosols to candles and diffusers—it can be difficult to know what's right for your home.

That's why we created Waft Room Sprays.

Why customers love Waft:

  • Made with pure essential oil blends
  • No overpowering synthetic fragrances
  • Simple, effective and affordable
  • Instantly freshens your space
  • Carefully crafted for everyday use

Natural fragrance, without the unnecessary extras.

Waft Laundry Perfumes: What is a Nature Identical Fragrance Oil?

Waft Concentrated Laundry Perfumes were developed to help customers enjoy long-lasting fragrance without relying on large plastic bottles of conventional laundry scent boosters.

To achieve this, we use a carefully balanced blend of:

  • Natural essential oils
  • Nature Identical (NI) fragrance oils

What are Nature Identical fragrance oils?

Nature Identical fragrance oils are blends of aromatic compounds that have the same chemical structure as those found in nature. They provide a richer, longer-lasting fragrance while maintaining the characteristics of natural scents.

Important information

Like essential oils, fragrance oils may contain naturally occurring allergens. Please always read and follow the instructions and safety advice provided on the product label.

Still have a question?

We're always happy to help.

Get in touch with our friendly team and we'll do our best to answer any questions about our products, ingredients, sustainability practices or orders.