About NatBrands

We founded NatBrands in 1999  with a mission to develop unique household, lifestyle and personal care products that we can use ourselves and recommend to others. Products must be ethically and sustainably produced, emphasising natural plant-based ingredients and traditional methods and respect for the planet and all who inhabit it. Our products must work well, be affordable and have a feel-good quality.  We are a family-run business and we work hard to use resources carefully. We respect our suppliers and customers and seek to develop strong and lasting relationships. This team effort underpins our ethos. We do not waste resources on expensive air travel and embrace the technology that allows us to keep in touch with our wonderful suppliers in the UK and overseas. We are committed to trying to have a positive impact on the environment. We are Certified by Carbon Neutral Britain, The Vegan Society and Naturewatch Cruelty Free.

We want to give you the opportunity to switch to an eco-product that we believe is safer for you, your family and the environment. LoofCo is our own brand of pads, brushes, cloths and soaps for washing-up, home cleaning and body care. LoofCo celebrates two sustainable and versatile resources, loofah and coconut. Reducing plastic pollution is a priority and we strive to develop and champion products that make this easy. Waft is our own brand of Air Freshener sprays and Concentrated Laundry Perfumes that smell fabulous and help you to reduce plastic use and to fragrance your home and laundry in a more sustainable way while reducing exposure to harsh chemicals.

Try something from our wonderful ranges and take another step towards a sustainable home and lifestyle and a true sense of wellbeing.