LoofCo products are based on traditional designs, proven over generations, that are highly effective for your washing-up and cleaning needs. When immersed in water, loofahs transform and expand into spongy, flexible yet robust pads. This makes them perfect for household cleaning, while also proving to be a soft, gentle skin exfoliator for your personal care routine. Coconut coir fibres remains stiff when wet, whilst also holding liquid, giving excellent non-scratch scrubbing power. Both coconut and loofah plant fibres are durable enough to last for months, making them a cost effective solution too!

Our mission is to offer an alternative to mass-produced plastic washing-up brushes, pads, scouers and shower puffs that will not biodegrade. LoofCo farming practices are sustainable and to the highest environmental standards. Coconut and Loofah are both renewable raw materials that absorb CO2 when growing. Furthermore, we use coconut fibres and husks that are left over from coconut food and oil production which would otherwise be wasted or burnt. All elements of LoofCo products are 100% compostable and biodegradable, except the metal core of the brushes which is recyclable. Our cardboard packaging is recyclable.

LoofCo products are inspired by cleaning methods that have been tried and tested over generations. Using this knowledge, they are skilfully created in Sri Lanka and Egypt. We take care to ensure that local farmers and production workers have an inclusive workplace, are treated fairly with wages and benefits, such as medical insurance, higher than normal rates. No children are employed. LoofCo Products are Vegan. Some coconut producers use monkeys to aid with their harvest. LoofCo coconuts are not harvested in this way and are registered with the Vegan Society.

Loofah plant is a vigorously growing vine from the cucumber family that is rich in durable fibres yet soft and flexible. When ripe, the inside of the loofah fruit develops a network of fibres that are perfect for cleaning and exfoliating purposes when dried. Our loofahs are harvested, peeled, deseeded, then dried, cut into lengths and processed by hand in Egypt. This natural tradition that has been passed down through the generations.

Coconut coir is the naturally bacteria resistant, fibrous material found between the hard, internal shell and the outer brown coconut husk. LoofCo uses coir fibre that is a by-product of coconut food and oil production and might otherwise be burnt. We twist coconut coir fibre around a 100% recyclable, galvanised rust-proof metal core and add a metal hanging loop for easy use and draining. Coir fibre remains stiff when wet, holds liquids well giving the coconut husk additional scrubbing power.