WHY CHOOSE WAFT?

Waft is our delightful range of Air Fresheners and Laundry Perfumes for a more sustainably fragranced home and laundry

Beautiful Fragrance

Each Fragrance uses natural essential oils and nature-identical perfume with their own unique properties to enhance your space and lift your spirits..

Vegan

Our Waft products are 100% vegan and never tested on animals.

Ethical Ingredients

The Waft range is GMO, phthalates and palm oil free. Our Air Fresheners are 98.5% Organic. 

Versatile

Waft Laundry Perfumes can be used as a laundry perfume or mixed with vinegar to create a perfumed laundry softener.

About Waft Air Fresheners

We love the natural fragrances of pure essential oils so much that we have developed Waft Air Fresheners, our very own range of room sprays based on pure aromatic blends. Available in Lemongrass, Lavender, Rose, Geranium and Orange in a generous 100ml bottle, our vibrantly coloured labels represent a burst of fragrance and create a bright stylish look that you will be proud to display.


Choosing an air freshener or room fragrance can be confusing. While we want our homes to smell naturally fragrant, we must navigate the vast choices from inexpensive plug-ins or synthetic sprays through to designer reed diffusers, candles and room sprays that may not even claim to be natural. From customer feedback we know that many consumers are confused by the choice, worried about the indoor pollution caused by potential nasties like phthalates and VOC's and want a more natural room spray that is still affordable. That is why we created Waft Air Fresheners. We have worked with an expert aromatherapy team in the UK to develop our beautiful signature scents that are 98.5% organic, made with natural vegan ingredients and are blended to enhance your space and lift your spirits.


Waft Air Fresheners are available in a brown recyclable plastic bottle with pump action sprayer. Made in the UK, biodegradable, plant-based, Vegan Society registered, not tested on animals and GMO Free.

The only dilemma is… which one to choose…. Lemongrass, Lavender, Rose, Geranium or Orange!


About Waft Laundry Perfumes

The inspiration behind Waft Super Concentrated Laundry Perfumes came from our concern about the rows of supermarket shelves dedicated to huge plastic bottles of synthetically fragranced fabric softener and conditioner. We wanted to find a way to cut down on the use of so much plastic! However, we know that many people (including us) want their clean laundry to have a fragrance that is not overwhelming, and they may need to use a softener. Therefore, working with experts we developed a sustainable solution to this quandary with our own range of Waft Super Concentrated Laundry Perfumes.


Available in 4 gorgeous fragrances: Tropical Flowers, Spring Freshness, Lavender & Sweet Orange in 2 fabulously compact sizes:10ml (20 wash) and 50ml (100 wash) - they are great value per wash. Just a few drops of these intense scents, made with natural essential oils and fragrance oils will enhance your laundry with a subtle aroma. In addition, this versatile perfume can be mixed with vinegar to create a perfumed laundry softener alternative. The vibrantly coloured labels echo a burst of fragrance that will look good anywhere around the home.


Waft Laundry perfumes are not tested on animals, are Vegan Society registered, biodegradable and free from GMOs, phthalates, dyes and palm oil. Best of all, these small recyclable brown bottles save plastic waste and are easy to transport and store.


Give Waft products a try - it’s another easy step towards a creating a more sustainable home and lifestyle.


Shop the Waft Range


Naturally Fragrant 

Air Fresheners & Laundry Perfumes 


Waft is NatBrands’ exclusive range of eco-friendly air fresheners and concentrated laundry perfumes. Our beautifully blended scents are plant-based, vegan, cruelty-free, palm oil free - respecting your home, your family and the environment.


Our Waft Laundry perfumes are super concentrated blends of essential oils and nature identical fragrance oils. These compact bottles enable you to boost of scent to your laundry wash, create your own laundry softener and fragrance your cleaning routine. Choose from Tropical Flowers, Spring Freshness, Lavender & Sweet Orange. 

Our Waft Laundry perfumes are super concentrated blends of essential oils and nature identical fragrance oils. These compact bottles enable you to boost of scent to your laundry wash, create your own laundry softener and fragrance your cleaning routine. Choose from Tropical Flowers, Spring Freshness, Lavender & Sweet Orange. 

Our Waft Laundry perfumes are super concentrated blends of essential oils and nature identical fragrance oils. These compact bottles enable you to boost of scent to your laundry wash, create your own laundry softener and fragrance your cleaning routine. Choose from Tropical Flowers, Spring Freshness, Lavender & Sweet Orange. 


Our Waft Air Fresheners are simple blends of pure essential oils and organic flower waters in 5 signature scents of Lavender, Lemongrass, Rose, Geranium and Sweet Orange that provide beautiful natural aromas to enhance your space. 

Our Waft Air Fresheners are simple blends of pure essential oils and organic flower waters in 5 signature scents of Lavender, Lemongrass, Rose, Geranium and Sweet Orange that provide beautiful natural aromas that are not overpowering. 


Freshen Your Home with Nature

Air Fresheners

Waft Air Fresheners are crafted with expertly selected essential oils in five mood-boosting scents: Lemongrass, Lavender, Orange, Geranium, and Rose. Each 100ml bottle delivers powerful bursts of freshness, without the harsh additives found in synthetic sprays.

Ingredients

Free from phthalates, VOCs, and aerosols, Waft lets you refresh your home, bathroom, office or car the natural way—with confidence and clarity.

Ingredients

Free from phthalates, VOCs, and aerosols, Waft lets you refresh your home, bathroom, office or car the natural way—with confidence and clarity.


A New Take on Laundry Care

About Laundry Perfume

Waft Laundry Perfumes are a modern, eco-conscious alternative to bulky fabric softeners and overpowering fragrance boosters. Available in Tropical Flowers, Spring Freshness, Lavender, and Sweet Orange, our concentrated formulas add long-lasting fragrance with just 10-20 drops per wash. Each 10ml bottle gives up to 20 washes, while 50ml bottles offer 100—making them efficient, space-saving, and ideal for low-waste lifestyles.

Ingredients

Formulated with natural identical fragrance oils (these can be produced with fewer allergenic components that naturally occur in essential oils and are therefore gentler on the skin), without dyes, palm oil, or harsh preservatives, Waft gives your laundry a clean, fragrant boost. 

Ingredients

Formulated with natural identical fragrance oils (these can be produced with fewer allergenic components that naturally occur in essential oils and are therefore gentler on the skin), without dyes, palm oil, or harsh preservatives , Waft gives your laundry a clean, fragrant boost. 


Appeared in

Not Tested On Animals
Natural Ingredients
100% Laboratory Tested
100% Paraben Free

Standards

100% Laboratory Tested

Vegan & Cruelty Free Certified

All our Waft products are vegan and cruelty free

Not Tested On Animals

Carbon Neutral certified

NatBrands is Certified by Carbon Neutral Britain and contributes to EcoLogi and Make it Wild projects

Natural Ingredients

Women Founded Company

Natbrands was founded in 1999 and still thriving in the eco household category

100% Paraben Free

Prevented Ocean Plastic

Recycling plastic waste from coastal communities, preventing ocean pollution and supporting local economies