Meet LoofCo!

At NatBrands, we seek out or develop unique household, lifestyle and personal care products to use in our homes. When we find items that tick all of our boxes in terms of sustainability and environmental mindfulness, we can’t wait to share them with our customers.

That is why we developed LoofCo, our own product range that offers a sustainable, plastic-free alternative to cleaning pads, brushes, exfoliators, scrapers and scrubbers. We really hope that you will give it a try.

LoofCo is the brand name for our range of cleaning and personal care products made from loofah and coconut, including washing-up pads and brushes, vegetable scrubbers and body exfoliators. Skilfully hand-made for us in Sri Lanka and Egypt this versatile natural range supports traditional working practices and is an environmentally responsible alternative to its mass produced plastic counterparts, which often end up in landfill or the natural environment.

Plastic pollution is a very real problem. There’s 6.3 billion tonnes of plastic waste on Earth, with an estimated 150 million tonnes of plastic in the ocean, damaging our ecosystem and marine life. It’s these kinds of statistics that drive us at NatBrands to offer natural alternatives that are just as effective, without having such a catastrophic impact on the environment.

Made from raw materials that are both durable and biodegradable, our LoofCo range has resonated with our customers and we’re thrilled to spread the word about plastic free options. The loofahs are grown in Egypt, handpicked, cleaned and left to dry in the sun before being made into body exfoliators and washing up pads. The coconut scrapers and scrubbers are a bi- product of food and oil processing in Sri Lanka. Both support traditional skills and provide valuable and ethical employment in rural areas.

You may have had a loofah in your bathroom at some point, but it was probably a very solid chemically treated species from China. Do not confuse this with our soft and flexible Egyptian loofah that we use. This is a versatile cleaning resource that has been proven over generations. Once you give LoofCo a try we are certain you will be converted!

Shop LoofCo Here

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