Our entire range is certified by The Vegan Society—free from animal ingredients and animal testing. Ethical, plant-based skincare that’s gentle on your skin and the planet.

We’re proudly verified by Naturewatch Foundation. Our products and ingredients are never tested on animals, giving you complete confidence in your ethical choices.

The SAS Plastic Free Champion Award celebrates pioneering businesses that are committed to remove unnecessary plastic.

All of our formulations of LoofCo Soaps are Palm-Oil Free

We offset emissions through Ecologi, supporting reforestation and renewable energy projects around the world. Over 75million trees and counting.

We are recognised for reducing and offsetting carbon emissions through accredited, impactful climate action.

We help restore UK habitats and support biodiversity through rewilding projects, native planting, and wildlife corridors.

Every soap box sold supports WLT's global conservation work—protecting tropical forests and endangered species.

We’re part of By Women Built, celebrating and supporting women-led brands. We champion diversity, equality, and empowerment.

We ensure that the farmers and workers in our supply chain receive fair prices and safe working conditions. We have strong collaborative relationships with our suppliers, thus promoting sustainability ethical production and trade practices.

We partner only with suppliers who uphold ethical labour practices and environmental responsibility. As SEDEX members, we ensure transparency, safety, and sustainability at every level of the supply chain.

Our warehouse is BRCGS certified for food-grade safety, hygiene, and full supply chain traceability. This ensures you receive high-quality products handled with the highest standards of care and compliance.

As part of the Terra Carta initiative, we align our business with global sustainability goals—protecting nature, restoring ecosystems, and driving net-zero action.

We support the shift to plant-based systems to reduce emissions, protect the Earth, and promote healthier, more ethical diets.

LoofCo towelling is woven from sustainably produced cotton, made without dyes, bleach, harsh chemicals, or formaldehyde. It retains its natural purity, reduces water usage in production - safer for skin & environment.

The Forest Stewardship Council (FSC) promotes responsible forest management, ensuring environmental conservation, social equity, and economic viability.

Prevented Ocean Plastic is a global initiative recycling plastic waste from coastal communities, preventing ocean pollution and supporting local economies.

While the final Waft range is not certified as organic, 98.5% of the ingredients of Waft Air Fresheners are Soil Association and Cosmos Certified, meaning that they meet strict standards for production, processing, and handling, ensuring quality and integrity.

All of our formulations of Waft Air Fresheners and Laundry Perfumes are Palm-Oil Free