Clean with a purpose

LoofCo is our unique range of pads, brushes & accessories for washing-up, household cleaning & personal care. It is sourced from the sustainable plant fibres of Loofah Plants and Coconuts (Loofah + Coconut = LoofCo!). The products offer an effective and sustainable alternative to plastic scourers, brushes, exfoliators and sponges that are biodegradable and recyclable.

The LoofCo ethos:

(1) Effective

LoofCo products are based on traditional designs that have been proven over generations and are highly effective for most washing-up and cleaning needs. When immersed in water, Loofahs transform and expand into a spongy, flexible yet robust pad. This makes them perfect for household cleaning, while also proving to be a soft, gentle skin exfoliator for your personal care routine.
Coconut coir fibres remains stiff when wet, whilst also holding liquid, creating have excellent scrubbing power while remaining non-scratchy.
Both plant fibres are durable enough to last for months!

(2) Environment

It is LoofCo’s mission to offer an alternative to mass-produced plastic washing-up brushes, pads and shower puffs that will not biodegrade. Our farming practises are sustainable and at the highest environmental standards. Our products are sourced from Coconut and Loofah plants, both of which are renewable raw materials that absorb CO2 when growing. Furthermore, we use coconut fibres and husks that are left over from coconut food and oil production which would otherwise be wasted or burnt. This makes our products 100% Biodegradable and Recyclable: Loofah and coconut is biodegradable and can be composted. The brush metal core and cardboard packaging is recyclable.

(3) Ethical

LoofCo products are inspired by cleaning methods that have been tried and tested over generations. Using this knowledge, they are skilfully created in Sri Lanka and Egypt. This has helped to empower local farmers and production workers who are treated fairly with wages and benefits, such as medical insurance, higher than normal rates.
Our Farmers create equal opportunities by ensuring that a percentage of their workforce are made up of those with disabilities, and stand firmly against child employment.
In Addition, all LoofCo Products are Vegan. Some coconut producers use monkeys to aid with their harvest. LoofCo coconuts are not harvested in this way and are registered with the Vegan Society.

Loofah Production in Egypt

Loofah plant is a vigorously growing vine from the cucumber family that is rich in durable fibres yet soft and flexible. When ripe, the inside of the loofah fruit develops a network of fibres that are perfect for cleaning and exfoliating purposes when dried. Our loofahs are harvested, peeled, deseeded, then dried, cut into lengths and processed by hand in Egypt. This natural tradition that has been passed down through the generations.

Coconut Production in Sri Lanka

Coconut coir is the naturally bacteria resistant, fibrous material found between the hard, internal shell and the outer brown coconut husk. LoofCo uses coir fibre that is a by-product of coconut food and oil production and might otherwise be burnt. We twist coconut coir fibre around a 100% recyclable, galvanised rust-proof metal core and add a metal hanging loop for easy use and draining. Coir fibres remains stiff when wet, holds liquids well giving the coconut husk additional scrubbing power.